“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

“But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

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Virtually unknown five years ago, digital cinema—the delivery of movies as digital files rather than as reels of film—is sweeping the industry. According to the Motion Picture Association of America, in 2008 (the latest year for which information is available), there were 5,474 digital screens in the United States, roughly 14 percent of all screens, and an increase of more than sixteen times from only three years prior. 2009 continued the growth of digital cinema, and there now remains no doubt that this disruptive technology is one of the most exciting trends reshaping and rejuvenating the industry.

Mainstream has played a critical role in moving digital cinema forward. Initially providing a first-generation, one-way satellite network for the delivery of on-screen advertising and other pre-show content, Mainstream, together with its industry partner, developed, perfected, and rolled out the now-dominant satellite network that delivers movies to thousands of screens every week. This second generation satellite network employs the latest, most reliable, and most functional two-way satellite technology available, and, in addition to being extraordinarily cost effective, eliminates the need for distribution companies to impose on their exhibitors by using theater terrestrial connectivity for system maintenance and telemetry. Simply put, Mainstream’s solution works—and works exceptionally well.

The customized network solution that Mainstream built for digital cinema is typical of the many one-of-a-kind distribution platforms the company has created for its customers. In every case, Mainstream first understands the precise requirements of the customer, collaborates in the creation of the design, focusing on the customer’s needs, and finally builds, operates, and monitors the system to make sure that theory, design, and implementation come together perfectly.

Is it any wonder, then, that the average tenure of Mainstream’s customers is measured not in months or years, but in decades?